The BadFriend Hoodie — Real, Raw & Relentlessly Human
We all have people we’ve let down.
Not because we didn’t care, but because we didn’t know how to care right.
Not because we wanted to hurt them, but because we didn’t know how to show up.
We disappeared. We stayed silent. We didn’t reply.
We said, “I’m just going through something,” but never explained what.
We assumed people would understand. And when they didn’t, we called them dramatic.
This hoodie?
It’s not a sorry.
It’s not a cry for sympathy.
It’s just the truth.
WHY WE MADE THIS
The Bad Friends Hoodie is a wearable admission. For the ones who’ve messed up. For the ones who’ve hurt people, even if it was unintentional. For the ones who realize they’ve been absent, selfish, emotionally unavailable — and can finally admit it.
This isn’t for people who think they’re flawless.
This is for the ones who’ve done the inner work, or at least started it.
The BadFriend Hoodie was made for the version of you that still keeps you up at night.
DESIGN THAT SAYS MORE THAN WORDS
We believe clothing can hold emotion. This hoodie does exactly that. Every stitch, every color, every graphic tells a story most of us are too proud or too scared to tell out loud.
Fit: Oversized and unisex – the kind of comfort that covers more than just your body
Fabric: 80% heavyweight cotton, 20% recycled polyester – because even something damaged can be made better
Colorways:
Night Black – for the thoughts you keep in the dark
Ash Grey – for friendships that faded quietly
Muted Blood (Limited Drop) – for endings that hurt more than you let on
Details:
Front: Minimal BADFRIEND™ embroidery in a tonal thread. Subtle. Honest.
Back: Graphic of a cracked phone screen. Across it, the message reads:
“I left you on read. You left me unread.”Right Sleeve: Embroidered with the line:
“Not proud. Just honest.”
The look is minimalist, but the message hits hard.
WHO THIS IS FOR
You don’t need to be perfect to wear this. In fact, that’s the point.
You just need to be real.
This hoodie is for:
The friend who shut down emotionally when it mattered most.
The one who ghosted because they didn’t know how to say, “I’m struggling.”
The overthinker who replayed the falling-out but never fixed it.
The person who thought walking away would hurt less than trying.
The one who said, “I’ll check in soon,” and never did.
If any of that sounds like you — even once — this hoodie was made with you in mind.
STYLE WITHOUT FORCING IT
The BadFriend Hoodie isn’t loud. It doesn’t try too hard. It doesn’t beg for attention.
It’s just real — and real always stands out.
Style Suggestions:
Pair with ripped jeans and beat-up sneakers for the “I’ve been through it” energy
Layer under a long coat or bomber for a colder, distant silhouette
Hoodie up, headphones in, walk slow — main character in a memory you never got closure from
Whether you’re outside processing or inside isolating, it fits the vibe.
BADFRIEND™: MORE THAN MERCH
This badfriend jeans isn’t about glorifying toxic behavior. We don’t think it’s cool to disappear when people need you. We’re not romanticizing being distant, flaky, or cold.
We’re acknowledging it.
Because the first step to growing is being honest about who you’ve been — not just who you want to be.
Some people apologize.
Some people change.
Some people do both.
Some people wear this hoodie while they figure it out.
CARE INSTRUCTIONS
Wash cold, like old memories
Hang dry, like unanswered questions
Don’t bleach — some stains are supposed to stay
LIMITED QUANTITY. NO RESTOCKS.
Like the moments we regret, some things don’t come back around.
Once this drop is gone, it’s gone.
BADFRIEND™ HOODIE
Not proud. Just honest.
A hoodie for the part of you that’s still learning how to be better.