Tag: From Japan to LA: Stüssy’s Global Influence

Stüssy started as a small surf brand in Laguna Beach, California. Founder Shawn Stussy hand-drew the now-iconic logo and printed it on surfboards and T-shirts. Locals picked it up fast, and soon, the brand gained a loyal following. Stüssy connected surf culture with streetwear before streetwear even had a name. That California edge still sits […]