Textured Boxes: The Role of Surface Texture in Consumer Engagement and Branding
Brands are looking for unique and exciting ways to stand out so that people can consider buying from them. Packaging is important for all products and it can give people a good experience which will make them remember a brand. Textured boxes are nowadays trending due to the unique surface texture that is applied on them which makes the box feel good. Any pattern can be added which can relate to the product therefore letting people know what is in the box. The packaging is able to help a brand stand out when it is made perfectly.
The following looks at the role of surface texture in customer engagement and branding by keeping textured packaging in mind:
Unique tactile experience
Some brands only consider making the box look appealing therefore using the sense of sight to attract people to the box. However a tactile experience can even be provided when a texture is applied on the box. This will engage the consumer’s senses giving them a memorable experience.
According to what is in the box, a company can decide what texture to include on its surface. This will be useful as it will be related to the product. For instance if a high-end product like jewelry is placed in the box, a matte or silky texture will suit it. A company that is selling rough items like outdoor goods can choose to add a texture that is rough on the box.
When a texture like this is put on the box, it will make customers want to engage with the packaging. This will help them know more about the brand and product as well.
Protect product
These boxes are able to be made from different materials. A brand can choose high-quality materials so that the box is strong and can protect what will be placed in it. Kraft paper or cardboard can for instance be considered. Cardboard texture and linen boxes can protect the product and even advertise it as cardboard is customizable and can be printed in a unique way.
Textured surfaces may enhance grip and stop the box from slipping. This will further enhance the protection of the product in the packaging. When people look at the box they can get a positive image of the business because high-quality material will have been used to make it.
A brand that is able to convey quality like this can draw many people to what it is selling. This helps promote a brand positively amongst the competition.
Visually attractive packaging
People are drawn to packaging that is attractive and which gets their attention. These boxes can be customized to enhance their look and make people want to consider the product in them.
A brand can carefully choose what colors or graphics to add which will convey the message it wants people to get of the company and product. For instance if a product for kids is being placed in printed texture and linen boxes, the packaging design will need to appeal to them. A box that is colorful and has pictures of cartoon images on it can stand out. If the product is an expensive one that ladies buy like jewelry, the packaging design can be kept minimal and colors like black or purple can be included on the box.
A packaging design that is attractive and has a unique texture on it will be using the sense of sight and touch to draw the attention of customers to what a brand is selling. This can help promote a company positively in the competitive industry letting people know about it.
Helps with brand differentiation
Custom texture and linen boxes can play a role in differentiating the brand from the competition when they are designed attractively. This makes people notice the box and some may pick it up and consider the product. The customer will feel the texture and will want to interact with the packaging.
A texture can be included on the brand logo to make it get raised above the rest of the packaging design. The embossing impact can be applied on it to help let people notice it and know which company is selling the product. Brand colors can even be added and a company’s contact information to help promote the business.
Textured packaging can help increase customer engagement due to the visually attractive box and the unique texture that is applied on it. The packaging can help with branding purposes as well when it stands out and includes brand details on it. People will get to know about the company and can notice what it is selling if the packaging design is appealing and able to be prominent amongst the competition. A company can get more customers in this way and profits can also increase for it.